Welcome to Applum
by Kelby Hawn : The main goal of design is communication, but a designer’s role changes in different environments. A student working on a portfolio has different goals than a designer working at an agency. I’ve been both a student and an employee, and now as a self-employed designer in a small company … Keep reading
by Chad Wittman : The power of social media swept through the Middle East as the Arab Spring brought democracy and freedom to previously deprived people. It’s now apparent that the Middle East is socially savvy and exploring the intricacies of using social media for business. I was recently asked to speak at … Keep reading
by Chad Wittman : I ventured up to the University of Wisconsin–Madison on an unexpectedly frigid day to discuss a variety of topics including Facebook, EdgeRank, and Graph Search. Thank you to the brave souls who journeyed through the subzero temperatures—on a Friday nonetheless. I was happy to lend my perspective and suggestions to … Keep reading
by Kelby Hawn : The variety of websites, blogs, and social networks that exist on the internet is dizzying. Each site has it’s own look and feel, but what makes a site work is a complex framework of different languages: HTML, CSS, PHP, Javascript, and a host of others. This is web development—nothing … Keep reading
by Chad Wittman : British anthropologist Robin Dunbar theorized that there’s a limit to the amount of relationships a person can maintain—roughly 150. Although the exact number is widely debated, the theory stands. Some people have embraced this concept on social media platforms by self-imposing friend limits. Dunbar’s Number noun : a theoretical … Keep reading
by Chad Wittman : tl;dr – how to summarize lengthy internal communications to improve efficiency within an organization tl;dr is a shorthand used to summarize lengthy online posts and responses. Tl;dr is basically a summary placed above the meat of the content so readers get a quick overview before spending time reading the whole … Keep reading
by Chad Wittman : Facebook Pages offer an excellent opportunity to engage with customers online. Social media marketing is often analogized to a cocktail party. Effective networking at a cocktail party entails meeting people and discussing relevant topics of interest. Traditional marketing typically invokes a one way communication channel. Facebook marketing changes this, … Keep reading
by Chad Wittman : In the summer of 2011 three web geeks, feeling oppressed at a small agency, decided to change the way we worked. The mission statement was short and sweet: escape the drudgery of client work. With this goal in mind, we created Applum. We can’t introduce our company without mentioning … Keep reading
